'Added urgency' to sex education campaign to prevent AIDS

The need to launch a national sex education campaign in China has been highlighted by the fact that AIDS is now the country's most deadly infectious disease.

The South China Morning Post has called for urgency on the issue, in order for ignorance surrounding the subject to be challenged.

Advertisign and marketing schemes such as posters, competitions and government television slots could be used to promote an increase in sex education.

In an editorial, the newspaper stated that HIV and AIDS is "preventable with good public health education, sensible precautions and responsible behaviour".

IT added: "Its deadly progress can be slowed by early detection and treatment with the latest antiretroviral drugs. All things being equal, the rate of new infections and deaths should be slowing."

By improving the nation's education on the issue, the publication believes that more harmony could be generated within society.

Government figures have revealed that the disease has now overtaken tuberculosis and rabies as China's deadliest disease.

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